{"id":3929,"date":"2021-07-10T06:39:24","date_gmt":"2021-07-10T06:39:24","guid":{"rendered":"https:\/\/mogisa.com\/?p=3929"},"modified":"2021-07-10T08:16:55","modified_gmt":"2021-07-10T08:16:55","slug":"bengal-chamber-of-commerce-eyeopener","status":"publish","type":"post","link":"https:\/\/mogisa.com\/bengal-chamber-of-commerce-eyeopener\/","title":{"rendered":"Bengal Chamber Of Commerce- Eyeopener"},"content":{"rendered":"\n
The Bengal Chamber of Commerce has organized this conclave to enlighten the marketer of today. It is India’s oldest chamber of commerce and also the first chamber of commerce in Asia.
Brands are moving out of the beaten path and finding innovative ways to find consumers.<\/p>\n\n\n\n
All born after 1980 are millennials.<\/strong> A maximum number of millennials are in India. It has around 40 crores.<\/p>\n\n\n\n Amul collects 230 lakh liters of milk every day from 36 lakh farmers.<\/p>\n\n\n\n It is the 9th largest dairy company in the world.<\/p>\n\n\n\n It sells 32 million pouch milk daily.<\/p>\n\n\n\n It has more than 50 products.<\/p>\n\n\n\n According to some independent ranking, Amul is among the top 5 brands in the world.<\/p>\n\n\n\n Amul is the only Brand from India, which is featured among the top 100 Brands of the world, according to EuroMoney.<\/p>\n\n\n\n According to some independent studies, Amul’s product was picked 4 billion times from the shelf in a year.<\/p>\n\n\n\n Amul is a cooperative movement that began in the year 1946 and became the largest producer of milk.<\/p>\n\n\n\n Amul logo comprised of 4 hands symbolizing producers(farmers), professionals, marketers, and consumers.<\/p>\n\n\n\n 85% of the revenue goes directly to the producers(farmers).<\/p>\n\n\n\n It owns 79 dairy plants in India.<\/p>\n\n\n\n 2 new products are launched every month.<\/p>\n\n\n\n The dairy market is around 7 Lakh Crore business. Milk is the most significant agricultural product in India.<\/p>\n\n\n\n Amul has leveraged technology to distribute products directly from the cow to consumers.<\/p>\n\n\n\n 11 lakh SMS are sent to producers every day from AMUL.<\/p>\n\n\n\n AMUL is the third most searched brand in Amazon India.<\/p>\n\n\n\n If Government wants to double the income of farmers, then dairy products are the only way forward.<\/p>\n\n\n\n Magic happens at the intersection of 4 things, a) Consumer b) Content c) Consistency d) Context.<\/p>\n\n\n\n
Millennials are confident, achievers, ambitious.<\/p>\n\n\n\n