{"id":3914,"date":"2021-07-10T06:08:01","date_gmt":"2021-07-10T06:08:01","guid":{"rendered":"https:\/\/mogisa.com\/?p=3914"},"modified":"2022-11-14T01:47:19","modified_gmt":"2022-11-14T01:47:19","slug":"digital-success-summit-2019-residual-content","status":"publish","type":"post","link":"https:\/\/mogisa.com\/digital-success-summit-2019-residual-content\/","title":{"rendered":"Digital-Success-Summit-2019-Residual-Content"},"content":{"rendered":"\n

<\/span>Slide Share – Amit Ranjan<\/span><\/h2>\n\n\n\n

Slide Share started in 2006; He was organizing Bootcamp in Delhi. There were a bunch of presentations; ppt give in pen drive, email.<\/p>\n\n\n\n

The audience would ask for a PPT presentation.<\/p>\n\n\n\n

Photos sharing sites like Flickr, knowledge sharing for ppt, they found no websites on the internet. It was the Aha moment.<\/p>\n\n\n\n

It took 6 months to build a prototype.<\/p>\n\n\n\n

Ppt was subject of a joke, people hated ppt, jokes around ppt<\/p>\n\n\n\n

Startup \u2013 Need not be perfect<\/strong><\/p>\n\n\n\n

Startups need to good enough<\/strong><\/p>\n\n\n\n

Startup = growth
The reality is people don\u2019t expect a perfect product from a startup.<\/p>\n\n\n\n

Slide share never spends money on marketing<\/a>.<\/p>\n\n\n

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Mogis Ahmed with Amit Ranjan<\/strong><\/figcaption><\/figure><\/div>\n\n\n

<\/span>Digital Ocean \u2013 Ram Mohan <\/span><\/h2>\n\n\n\n

Digital Ocean was founded in the year 2012 in NEW York City<\/a>. It has more than 500 full-time employees.<\/p>\n\n\n\n

It is 3rd largest cloud provider and has raised more than 120 Million USD.<\/p>\n\n\n\n

Digital Ocean has 12 data centers.<\/p>\n\n\n\n

Why developers choose Digital Ocean
\u2022 Simplicity
\u2022 Community
\u2022 Service
\u2022 Open<\/strong><\/p>\n\n\n\n

Digital Ocean uses aggressive Content marketing and have published more than 2100 tutorials, and receive 3.5 Million Visitors and 49% of Digital Ocean user reads its tutorials.<\/p>\n\n\n\n

Most developers read Digital Ocean tutorials.<\/p>\n\n\n\n

Etel Sverdlov was the first employee of Digital Ocean. She was a passionate writer and technology geek. She built the content marketing team and built the community.<\/p>\n\n\n\n

Digital began to use the power of community and began \u201cWrite for Donations\u201d and pay $ 300 to the writer, which has been very successful.<\/p>\n\n\n\n

Digital Ocean has a community Q&A section where user helps each other.<\/p>\n\n\n\n

Hacktoberfest is a coders festival, is a community of Open Source Enthusiast.<\/p>\n\n\n\n

Digital Ocean has a very robust referral program and pays $ 25 for every referral.<\/p>\n\n\n\n

Digital Ocean targets new users with paid Ads and sign up for a free trial and refer to their connection who end up paying and hence this cycle is build up.<\/p>\n\n\n

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Mogis Ahmed with Ram Mohan<\/figcaption><\/figure><\/div>\n\n\n

<\/span>Story works \u2013 Indranil Chakraborty<\/span><\/h2>\n\n\n\n

Story works \u2013 stories at work<\/strong><\/p>\n\n\n\n

Indranil Chakraborty was jobless once and was feeling bitter and has developed negative feelings.<\/p>\n\n\n\n

His friend once invited him for a beer. His friend sensed his acrimonious feeling and narrated a story to him.<\/p>\n\n\n\n

Two monks were walking in a village, one was a young newly joined Monk, and the other was an old monk.<\/p>\n\n\n\n

They come across a stream, and it had rained the previous night, so the water level was a little high.<\/p>\n\n\n\n

One beautiful young lady sought help across the river. The young newly joined Monk became agitated and said they have celibacy vouch and can\u2019t touch a woman.<\/p>\n\n\n\n

The older man bent down little and made the woman climb to the top of the back and carried her across the river.<\/p>\n\n\n\n

The young Monk was angry and agitated that how could a Monk carry a woman.<\/p>\n\n\n\n

The old man replied that he had dropped her to the river bank, \u201cbut you are still carrying her, my friend.\u201d<\/p>\n\n\n\n

It made Indranil Chakraborty come out of this negative stage. People develop belief systems based on a story.<\/p>\n\n\n

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Mogis Ahmed<\/strong><\/figcaption><\/figure><\/div>\n\n\n

Business Storytelling Rules \u2013 Don\u2019t Mention the Story-Word<\/strong><\/p>\n\n\n\n

Stories are facts wrapped in context and delivered with emotion.<\/p>\n\n\n\n

Everyone is a natural storyteller.<\/p>\n\n\n\n

Never say this \u201clet me tell you a story.\u201d
Never do voice modulation, be natural.<\/p>\n\n\n\n

Never say too many facts & details.<\/p>\n\n\n\n

Storytelling in business needs to be invisible.
The human brain is wired for stories.<\/p>\n\n\n\n

Storytelling plot = Opinion -> Experience -> Opinion<\/p>\n\n\n\n

The story must have a Time Marker and aha moments.<\/p>\n\n\n\n

Story patterns = Connection story -> Clarity story -> influence story -> Success story<\/strong><\/p>\n\n\n\n

Character trumps credential.<\/p>\n\n\n\n

Assertions often aren\u2019t credible, but stories are.<\/p>\n\n\n\n

Most stories will have time markers, characters, locations, dialogues, cause & effects, moral values.<\/p>\n\n\n\n

Businesses should convert case studies into a good story.<\/p>\n\n\n\n

It would help if you told stories to get stories. Stories get triggered by listening to stories.<\/p>\n\n\n\n

4-W & 1-H are stories generator. (Why, Where, When, What, How)<\/strong><\/p>\n\n\n\n

Tell your listeners a story about what makes you tick.<\/p>\n\n\n\n

Anything that requires an explanation inhibits communication.<\/p>\n\n\n\n

Speak like you are talking to a 10-year-old child.<\/p>\n\n\n\n

Never use Big words, jargon.<\/p>\n\n\n\n

A sequential narration of facts is not a story.<\/p>\n\n\n\n

The story inspires<\/a> people, but data don\u2019t so add context to data.<\/p>\n\n\n

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Mogis Ahmed with Amit Mitra<\/strong><\/figcaption><\/figure><\/div>\n\n\n

<\/span>Sheroes \u2013 Social Network for women <\/span><\/h2>\n\n\n\n

Speaker \u2013 Sairee Chahal<\/strong><\/p>\n\n\n\n

Sheroes offers a group of products & services designed for women.<\/p>\n\n\n\n

Sheroes ecosystem offers women\u2019s health-related guidance, financial products, social commerce, employment solutions, entrepreneurial advice.<\/p>\n\n\n\n

Sairee Chahal first started building a community and later made products around to monetize.<\/p>\n\n\n\n

Sheroes encourages its user to ask any question by being anonymous.<\/p>\n\n\n\n

In simple words, Sheroes is a social network platform built by women, for women, of women.<\/p>\n\n\n\n

Sheroes platform has more than 800 communities, 15 Million Women, and has 2 Million queries on the helpline, and more than 98% of its content is user-generated.<\/p>\n\n\n

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Mogis Ahmed with Sairee Chahal<\/strong><\/figcaption><\/figure><\/div>\n\n\n

<\/span>Master Tikku \u2013 Influencer Marketing<\/span><\/h2>\n\n\n\n

Influencer Marketing has become a buzzword; it was happening earlier and will happen in the future.
If young people want to come into influencer marketing, they should start small.<\/p>\n\n\n\n

Engagement for a micro-influencer is always greater than an Influencer.<\/p>\n\n\n\n

Master Tikku advised everyone to evolve fast and do what makes you feel happy.<\/p>\n\n\n\n

Master Tikku hates to be called an Influencer; he likes himself to be called a teacher, a friend who shares his opinion with his followers.
He has never charged a penny from any restaurant for writing reviews; he always gives an honest opinion.<\/p>\n\n\n\n

Doing business without advertising is like blinking at a girl in the dark.<\/p>\n\n\n\n

He said that influencer marketing is still at a nascent stage in India; it will soon explode.<\/p>\n\n\n\n

He said that, before you desire, you should be able to deserve it first. Make your content unique; don\u2019t follow anyone, just be yourself.<\/p>\n\n\n

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Mogis Ahmed with Mr. Tikku<\/strong><\/figcaption><\/figure><\/div>\n\n\n

<\/span>Break the Conventions \u2013 Piyush Poddar, Axelerant <\/span><\/h2>\n\n\n\n

Being transparent means to talk also about failure, what has gone wrong.<\/p>\n\n\n\n

Radical transparency is actions and approaches that radically increase the openness of organizational processes and data.<\/p>\n\n\n\n

Traditional companies hire people, see how he works, and develops trust whereas, Piyush Poddar employs people and trusts them blindly and then sees how he works.<\/p>\n\n\n\n

Some examples of radical transparency are<\/p>\n\n\n\n

\u2022 Transparent salaries
\u2022 Weekly open surveys
\u2022 Bimonthly announcement
\u2022 Open door policy
\u2022 No ivory towers
\u2022 Diversity & inclusion
\u2022 Public & unreserved Q&A<\/strong><\/p>\n\n\n\n

Some pioneers who successfully practiced radical transparency<\/p>\n\n\n\n

\u2022 Ray Dalio, Bridgewater
\u2022 James Whitehurst, Red Hat
\u2022 Joel Gascolgne, Buffer<\/p>\n\n\n\n

Why does Radical transparency works = Trust + Alignment + Growth<\/strong><\/p>\n\n\n\n

\u2022 Builds team trust in both good & bad times
\u2022 Individuals & leadership hold themselves accountable
\u2022 Allows the right people to join the team & partner
\u2022 Better conflict resolution
\u2022 More outstanding commitment to goals and higher motivation
\u2022 More informed, more context, less guesswork<\/p>\n\n\n

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Mogis Ahmed with Subho Sengupta<\/strong><\/figcaption><\/figure><\/div>\n\n\n

<\/span>Laeeq Ali \u2013 Co-Founder Bloombox Brand Engineers <\/span><\/h2>\n\n\n\n

A brand is not just about a logo, website, but it is much more than that. A brand does not start with the marketing team; but with the operational team.
First, we need to figure out what is our joy point and then we can make money out of it.<\/p>\n\n\n\n

Anything we do in our life must bring joy & happiness.<\/p>\n\n\n\n

Look inward, and ask questions about why I am doing what I am doing.
We need to do a swot analysis on ourselves, be accepting of the fact.<\/p>\n\n\n\n

Two individuals need to connect, and a mind match must happen, then business happens.
More individuals must dream big.<\/p>\n\n\n\n

A dream is the start point; and will make the universe align to make you successful.<\/p>\n\n\n\n

5\u2019Ls of life<\/p>\n\n\n\n

\u2022 Living
\u2022 Learning
\u2022 Laughing
\u2022 Leading
\u2022 Loving<\/strong><\/p>\n\n\n

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Mogis Ahmed with IPS Amit Banerjee<\/strong><\/figcaption><\/figure><\/div>
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Table of Contents<\/p>\n