Internet Users:- 275 Million<\/strong><\/p>\n\n\n\nHe also spoke that a Digital Marketing Manager could easily earn upto Rupees 25 thousand to 35 thousand as a starting salary, provided he knows his craft well and is skilled.<\/p>\n\n\n\n
He mentioned that some of the components of Digital Marketing are SEO, SMM, Reputation Management, Email marketing.<\/p>\n\n\n\n
Then Sudipto Chakraborty spoke about Vblogging. He mentioned that every minute, 300 hours of videos are uploaded on youtube.<\/p>\n\n\n\n
He also said that a Video blogger must develop a unique style of communication, hand movements while facing the camera, which leaves an impact in the mind of the Viewer.<\/p>\n\n\n\n
A Video Blogger should speak loudly, and his mannerism should also be loud. One can\u2019t be a shy person, because one only get 2 or 3 seconds to connect with viewers.<\/p>\n\n\n\n
One should quickly tell the purpose of the videos at the beginning and what viewers can expect in the videos. He suggested that optimal duration should be around less than 20 minutes. He spoke about<\/p>\n\n\n\n
Simon Sinek\u2019s golden circle model which has three essential parts namely<\/p>\n\n\n\n
why ?, How? And What?<\/p>\n\n\n\n
Why?<\/strong> This phase is the most critical part, where an individual or company must communicate the purpose of its existence. Why are you offering this product? Why are you making this video? Why are you writing this blog?<\/p>\n\n\n\nYou must find a suitable answer to this why? questions, before starting any new service or venture. Once you find a satisfactory answer to why? Then proceed further.<\/p>\n\n\n\n
How?<\/strong> This second part is equally important, and this phase must answer how this product or company is offering different service from a competitor. This is a differentiator phase. Here you can list how your product has better features or USP over the competitor.<\/p>\n\n\n\nWhat?<\/strong> This is the phase where an organization must answer what they do? This is the most natural phase.<\/p>\n\n\n\nExplanation of Simon Sinek\u2019s Model<\/strong><\/p>\n\n\n\n
simon-sinek-model-mogisa<\/figcaption><\/figure><\/div>\n\n\nMost of the organization uses their marketing communication by saying what they do and how they have done a similar project or that project, they have so many offices, clients, employee and blah blah.<\/p>\n\n\n\n
Do they give importance to why? Phase.<\/p>\n\n\n\n
The company must start with why they are into this business or segment? And then move towards how ? phase and then maybe what? Phase.<\/p>\n\n\n\n
As Sudipto was speaking, we received a reminder that time is up and we are running late, quickly Sudipto wrapped up his talk, and Ajit Soren came before us to talk.<\/p>\n\n\n\n
Ajit Soren spoke about the importance of SILO Structure and how crucial it is in the ranking of a website.<\/p>\n\n\n\n
He showed us images of 2 sites and asked which website is elegantly arranged? Silo structure is nothing but organizing the web pages of your website in an orderly fashion so that it is easy for a human being to find and also for a web crawler. Special care must be taken to group similar pages or arrange web pages in relevant groups or subheader.<\/p>\n\n\n\n
To validate his statement, he showed us a few images where all colored marbles were kept in a single jar and said that picking only white marble from this jar would take time and make our task difficult.<\/p>\n\n\n
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Ajit-soren-openhouse-mogisa<\/figcaption><\/figure><\/div>\n\n\nWhereas in another image, all the colored marbles were arranged according to their respective color and kept in a jar. He said that picking a red marble from the jar containing red marble is easy than in the previous image.<\/p>\n\n\n\n
We got some basic idea about SILO Structure. He also emphasized the importance of linking one webpage to other. Internal linking of the webpage is essential to signal Google that these web pages are relevant and it helps in the ranking of a website. This can also assist in increasing the dwell time of the user on the site and can reduce the bounce rate.<\/p>\n\n\n\n
He also mentioned that we should write original long-form content on our website since Google has become smart else your site will be penalized. Same old clich\u00e9 statement which we digital marketers are tired of listening. ?<\/p>\n\n\n\n
He touched upon the importance of backlinking. The backlink is like a vote to your website. The more backlink your website has, it will have more authority in the eyes of Google, and it can rank quickly. Many of the audience began to move out of the hall.<\/p>\n\n\n\n
Next, he said that first website was created by Bernes Lee in a lab in the Swiss Alps on August 6, 1991. So the Web industry is 27 years old.<\/p>\n\n\n\n
He also mentioned few stats like the world had reached the first milestone of Billion Website in September 2014 according to some survey, which I forget to take note of, (others, who are interested in knowing this fact, can Google it.) ?<\/p>\n\n\n
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openhouse-wall-kolkata-mogisa<\/figcaption><\/figure><\/div>\n\n\nAjit Soren quickly wrapped up his talk as we were already running late.<\/p>\n\n\n\n