{"id":3775,"date":"2020-06-08T10:47:31","date_gmt":"2020-06-08T10:47:31","guid":{"rendered":"https:\/\/mogisa.com\/?p=3775"},"modified":"2022-11-14T02:00:13","modified_gmt":"2022-11-14T02:00:13","slug":"digital-highway-workshop-kolkata","status":"publish","type":"post","link":"https:\/\/mogisa.com\/digital-highway-workshop-kolkata\/","title":{"rendered":"DIGITAL HIGHWAY \u2013 A WORKSHOP ON DIGITAL MARKETING"},"content":{"rendered":"\n

<\/span>INTRODUCTION<\/span><\/h2>\n\n\n\n

Since recently I have been attending all kinds of events, Seminars, Meet up, happening in Kolkata. I also work as a digital marketing professional. I am active on Social Media Platform like Facebook, LinkedIn on my mobile.<\/p>\n\n\n\n

Why have I written the following above statement? What conclusion, can you draw from it? Any Guess? Try it ! No. No ? Okay, I will spill the bean.<\/p>\n\n\n\n

Facebook seems to know more about me than my spouse or parents. So, any events or seminar which is to happen in Kolkata<\/a>, Facebook targets me with Ads. Facebook thinks I am more likely to attend such events and bombards me with similar Ads. Anyway, let me not deviate from the topic and come back to what I am writing into this Blog.<\/p>\n\n\n

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An ad was shown to me that a seminar named \u201cDigital Highway\u201d is to happen on 2nd September 2018 at The Great Lalit Eastern Hotel. It was being organised by Mr Amar Krishna Jha, who is a Senior Digital Marketing Professional in Kolkata<\/a>. A kind of Digital marketing Guru in Kolkata<\/a>, I have known him through Facebook, LinkedIn and whatsapp. The ticket was priced at Rs. 2500, which made me hesitant to attend it. I attempted to reach out to Mr Jha through Whatsapp hoping he would give me some discounts. ?<\/p>\n\n\n\n

Good things happen if you make the first move. Mr Jha gave me a discount of 20 %, and I booked my ticket for the event.<\/p>\n\n\n\n

<\/span>EVENTS ITINERARY<\/span><\/h2>\n\n\n\n

Event Name:- Digital Highway. No Bumps ahead.<\/p>\n\n\n\n

Date:- 2nd September 2018<\/p>\n\n\n\n

Timing:- 10 AM to 5:30 PM<\/p>\n\n\n\n

Venue:- The Lalit Great Eastern<\/p>\n\n\n

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digital-highway-bill-payment<\/figcaption><\/figure><\/div>\n\n\n

As always, I am punctual and reached the place on time, but since it was raining and not many people had come, it began little late. I interacted with Mr Jha and congratulated him on organizing this event in Kolkata.<\/p>\n\n\n\n

<\/span>DIGITAL HIGHWAY JOURNEY BEGINS<\/span><\/h2>\n\n\n\n

The event began with a seminar by Mr Rishu Kumar \u2013 DGM Century Plywood. He spoke about the importance of Digital Marketing in the traditional industry. He asked the audience \u201cwhether Century Plywood is B2B or B2C organization?\u201d Most of us said that it is B2C since the consumer directly buys plywood. He said it is a B2B organization since it does not sell directly to the consumer.<\/p>\n\n\n\n

It sells its product all across the nation through a vast network of dealer and distributor.<\/p>\n\n\n\n

He again put a question to us, \u201cwhy would a B2B company need digital marketing channel to promote its product?\u201d<\/p>\n\n\n\n

Why would an auto ancillary company need a Digital channel to promote its product?<\/p>\n\n\n

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Rishu-Kumar-felicitated-mogisa<\/figcaption><\/figure><\/div>\n\n\n

Different People in the audience gave different answers.<\/p>\n\n\n\n

He summarised the answer, saying we need Digital marketing<\/a> Channel, irrespective of whether we are a B2B or B2C organization for following reasons<\/p>\n\n\n\n