{"id":3772,"date":"2020-06-08T10:03:47","date_gmt":"2020-06-08T10:03:47","guid":{"rendered":"https:\/\/mogisa.com\/?p=3772"},"modified":"2022-11-14T02:10:22","modified_gmt":"2022-11-14T02:10:22","slug":"neuro-marketing-seminar-uppskill","status":"publish","type":"post","link":"https:\/\/mogisa.com\/neuro-marketing-seminar-uppskill\/","title":{"rendered":"WHY DIGITAL MARKETING IS INCOMPLETE WITHOUT NEURO MARKETING?"},"content":{"rendered":"\n
I have known Arbab Usmani for a year or two through Facebook. He is the Co-founder of Uppskill, a skill based edutech Company in New Delhi. He is one of the few person in Indian Digital Marketing Community, who is well respected and trusted.<\/p>\n\n\n\n
He is on a mission to impart technical skill to the youth, and bring about a change in the Country. He is very crystal clear in his approach towards imparting education, and makes \u201cNo Gimmicks Pitch<\/strong>\u201d to his students. He is from Muzaffarpur, a town very close to my hometown Darbhanga. I came to know that he is organizing a free seminar on Neuro Marketing in Kolkata<\/a>, so this was a must-attend session for me.<\/p>\n\n\n\n Topic:- Understanding Neuro Marketing<\/p>\n\n\n\n Speaker:- Arbab Usmani<\/p>\n\n\n\n Timing:- 5 PM to 6 PM on 8th November 2018<\/p>\n\n\n\n Venue:- Devi market, Shyama Prasad Mukherjee Road<\/p>\n\n\n\n He began his presentation by speaking about his education and career. He has worked in Chennai, Bangalore, and Kolkata, then moved to Delhi.<\/p>\n\n\n\n It is the application of Neuron science study in marketing, the behavior of the brain is studied using a medical device. This part of marketing studies enables to understand what makes a buyer make a purchase, how a consumer reacts to Brands, advertisement, packaging of products, etc. This is a combination of Neuro science, Psychology, and marketing.<\/p>\n\n\n\n Gerald Zaltman was one the few early professors to be associated with this field and has patented \u201cZaltman metaphor elicitation technique (ZMET)<\/strong>\u201d in 1990.<\/p>\n\n\n\n Newer companies are using this technique to device their marketing and sales communication or to develop product and branding.<\/p>\n\n\n\n There are some criticism and limitation to this theory as well.<\/p>\n\n\n\n How a human being reacts when they see a Coke bottle or rather what makes them buy those?<\/p>\n\n\n\n Why are all foods\u2019 brand packaging is mostly coloured Red?<\/p>\n\n\n\n A human brain is divided into 3 parts namely,<\/p>\n\n\n\n New brain: \u2013 Rational<\/strong><\/p>\n\n\n\n Middle brain: \u2013 Emotional<\/strong><\/p>\n\n\n\n Old Brain: \u2013 Action taker (thinker)<\/strong><\/p>\n\n\n\n A human being has 5 senses namely Visual, Verbal, touch, Smell, and taste<\/strong>.<\/p>\n\n\n\n Now marketers are using senses of the customer to influence their behaviour and attain attention and trust by appealing to each of these 5 senses. This kind of marketing is called Sensory Marketing.<\/p>\n\n\n\n<\/span>EVENT SCHEDULE<\/span><\/h2>\n\n\n\n
<\/span>TALK BEGINS<\/span><\/h2>\n\n\n\n
<\/span>NEURO MARKETING<\/span><\/h2>\n\n\n\n