Digital-Success-Summit-2019-Residual-Content
Slide Share – Amit Ranjan
Slide Share started in 2006; He was organizing Bootcamp in Delhi. There were a bunch of presentations; ppt give in pen drive, email.
The audience would ask for a PPT presentation.
Photos sharing sites like Flickr, knowledge sharing for ppt, they found no websites on the internet. It was the Aha moment.
It took 6 months to build a prototype.
Ppt was subject of a joke, people hated ppt, jokes around ppt
Startup – Need not be perfect
Startups need to good enough
Startup = growth
The reality is people don’t expect a perfect product from a startup.
Slide share never spends money on marketing.
Digital Ocean – Ram Mohan
Digital Ocean was founded in the year 2012 in NEW York City. It has more than 500 full-time employees.
It is 3rd largest cloud provider and has raised more than 120 Million USD.
Digital Ocean has 12 data centers.
Why developers choose Digital Ocean
• Simplicity
• Community
• Service
• Open
Digital Ocean uses aggressive Content marketing and have published more than 2100 tutorials, and receive 3.5 Million Visitors and 49% of Digital Ocean user reads its tutorials.
Most developers read Digital Ocean tutorials.
Etel Sverdlov was the first employee of Digital Ocean. She was a passionate writer and technology geek. She built the content marketing team and built the community.
Digital began to use the power of community and began “Write for Donations” and pay $ 300 to the writer, which has been very successful.
Digital Ocean has a community Q&A section where user helps each other.
Hacktoberfest is a coders festival, is a community of Open Source Enthusiast.
Digital Ocean has a very robust referral program and pays $ 25 for every referral.
Digital Ocean targets new users with paid Ads and sign up for a free trial and refer to their connection who end up paying and hence this cycle is build up.
Story works – Indranil Chakraborty
Story works – stories at work
Indranil Chakraborty was jobless once and was feeling bitter and has developed negative feelings.
His friend once invited him for a beer. His friend sensed his acrimonious feeling and narrated a story to him.
Two monks were walking in a village, one was a young newly joined Monk, and the other was an old monk.
They come across a stream, and it had rained the previous night, so the water level was a little high.
One beautiful young lady sought help across the river. The young newly joined Monk became agitated and said they have celibacy vouch and can’t touch a woman.
The older man bent down little and made the woman climb to the top of the back and carried her across the river.
The young Monk was angry and agitated that how could a Monk carry a woman.
The old man replied that he had dropped her to the river bank, “but you are still carrying her, my friend.”
It made Indranil Chakraborty come out of this negative stage. People develop belief systems based on a story.
Business Storytelling Rules – Don’t Mention the Story-Word
Stories are facts wrapped in context and delivered with emotion.
Everyone is a natural storyteller.
Never say this “let me tell you a story.”
Never do voice modulation, be natural.
Never say too many facts & details.
Storytelling in business needs to be invisible.
The human brain is wired for stories.
Storytelling plot = Opinion -> Experience -> Opinion
The story must have a Time Marker and aha moments.
Story patterns = Connection story -> Clarity story -> influence story -> Success story
Character trumps credential.
Assertions often aren’t credible, but stories are.
Most stories will have time markers, characters, locations, dialogues, cause & effects, moral values.
Businesses should convert case studies into a good story.
It would help if you told stories to get stories. Stories get triggered by listening to stories.
4-W & 1-H are stories generator. (Why, Where, When, What, How)
Tell your listeners a story about what makes you tick.
Anything that requires an explanation inhibits communication.
Speak like you are talking to a 10-year-old child.
Never use Big words, jargon.
A sequential narration of facts is not a story.
The story inspires people, but data don’t so add context to data.
Sheroes – Social Network for women
Speaker – Sairee Chahal
Sheroes offers a group of products & services designed for women.
Sheroes ecosystem offers women’s health-related guidance, financial products, social commerce, employment solutions, entrepreneurial advice.
Sairee Chahal first started building a community and later made products around to monetize.
Sheroes encourages its user to ask any question by being anonymous.
In simple words, Sheroes is a social network platform built by women, for women, of women.
Sheroes platform has more than 800 communities, 15 Million Women, and has 2 Million queries on the helpline, and more than 98% of its content is user-generated.
Master Tikku – Influencer Marketing
Influencer Marketing has become a buzzword; it was happening earlier and will happen in the future.
If young people want to come into influencer marketing, they should start small.
Engagement for a micro-influencer is always greater than an Influencer.
Master Tikku advised everyone to evolve fast and do what makes you feel happy.
Master Tikku hates to be called an Influencer; he likes himself to be called a teacher, a friend who shares his opinion with his followers.
He has never charged a penny from any restaurant for writing reviews; he always gives an honest opinion.
Doing business without advertising is like blinking at a girl in the dark.
He said that influencer marketing is still at a nascent stage in India; it will soon explode.
He said that, before you desire, you should be able to deserve it first. Make your content unique; don’t follow anyone, just be yourself.
Break the Conventions – Piyush Poddar, Axelerant
Being transparent means to talk also about failure, what has gone wrong.
Radical transparency is actions and approaches that radically increase the openness of organizational processes and data.
Traditional companies hire people, see how he works, and develops trust whereas, Piyush Poddar employs people and trusts them blindly and then sees how he works.
Some examples of radical transparency are
• Transparent salaries
• Weekly open surveys
• Bimonthly announcement
• Open door policy
• No ivory towers
• Diversity & inclusion
• Public & unreserved Q&A
Some pioneers who successfully practiced radical transparency
• Ray Dalio, Bridgewater
• James Whitehurst, Red Hat
• Joel Gascolgne, Buffer
Why does Radical transparency works = Trust + Alignment + Growth
• Builds team trust in both good & bad times
• Individuals & leadership hold themselves accountable
• Allows the right people to join the team & partner
• Better conflict resolution
• More outstanding commitment to goals and higher motivation
• More informed, more context, less guesswork
Laeeq Ali – Co-Founder Bloombox Brand Engineers
A brand is not just about a logo, website, but it is much more than that. A brand does not start with the marketing team; but with the operational team.
First, we need to figure out what is our joy point and then we can make money out of it.
Anything we do in our life must bring joy & happiness.
Look inward, and ask questions about why I am doing what I am doing.
We need to do a swot analysis on ourselves, be accepting of the fact.
Two individuals need to connect, and a mind match must happen, then business happens.
More individuals must dream big.
A dream is the start point; and will make the universe align to make you successful.
5’Ls of life
• Living
• Learning
• Laughing
• Leading
• Loving
